Case Study: Launching a 30-Beverage Menu with Sidework
Launching a New, Nationwide Craft Beverage Program Using Sidework
About the Partner: A major cinema chain that maintains a large-scale entertainment presence across the U.S.
They’re using Sidework to dispense complex coffees, dirty sodas, lemonades, and teas.
KEY RESULTS
8x
Expected ROI
$90M
Projected Annual Profits
30
New Beverage Items
“Sidework is a one-touch operation. It's really helped us out as far as ease of execution. We’re able to make sure that all of our theaters are delivering the same, consistent service.”
- DIRECTOR OF PRODUCT STRATEGY, F&B
THE CHALLENGE
Partner wanted to generate new revenue by offering trendy, cold beverages and more frequent Limited Time Offerings (LTOs) without adding operational complexity or specialized labor. Historically, rolling out enterprise-wide LTOs was bottlenecked by labor and training costs, with many locations failing to participate. Additionally, high turnover prevented offering complex drinks due to training and resources demands.
KEY PROJECT DRIVERS
High turnover leading to inefficient staffing and training fatigue.
Desire to diversify product offerings and modernize menu.
Wanted to maximize revenue-per-patron and encourage on-premise spending instead of purchasing external beverages before their visit.
WHY SIDEWORK
Sidework enables a fully-customizable, plug-and-play craft beverage program that can be installed overnight.
There’s minimal training with the Sidework dispenser. Within minutes, every employee can serve complex drinks at the touch of a button.
Sidework allows large enterprises to easily introduce and offer LTOs at every location, consistently, with minimal effort.
THE SOLUTION
With Sidework’s help, the partner initiated a regional roll out of dispensers to make menu expansion possible. They were able to increase sales and revenue across all pilot locations without adding any operational costs or complexity.
RESULTS
Based on the first 30 days of the pilot, projected chain-wide profits from Sidework would be upwards of $90M annually, with drink margins of +80%.
Tracked revenue-per-patron goals set by the enterprise were exceeded by 700%.
All staff members could be trained to serve the new menu - which consisted of over 30 complex beverages - in less than an hour.
Management gained confidence and peace-of-mind in rolling out new initiatives.